PPC - Learn or BURN

Apart from buying useless get rich quick schemes, PPC or Pay Per Click advertising would have to rate as one of the fastest ways for internet marketers, particularly aspiring ones, to waste money.

Obviously, if people weren’t making money from those boxed ads on your search pages, they wouldn’t exist.  They belong to two groups of advertisers – those who know what they are doing (and converting their clicks to sales), and those who don’t (they are the ones wasting money).

The PPC marketers who survive and prosper are the ones who have learned the techniques involved in creating successful campaigns. It may have taken them years, but they have realized how important certain strategies are to their campaign’s success.  These include:

Researching Your Niche

As with any internet marketing initiative, success will depend on whether you have a product that your niche wants to buy.  Sounds simple, but it is where many people with great ideas go wrong.  You see, just because you THINK they will want to buy it, doesn’t make it so.  You need to know what their needs are, and give them exactly what they need.  It is about them, not you.

Use The Right Keywords

There would be few winning PPC marketers that would argue with the statement that using the right keywords will make or break your campaign.  There are many keyword tools now that will help you with this, but again, the experts are using very specific methods of research.  You should learn these if you too want to succeed with pay per click.

You Want Buyers!

Have you used the words “Bargain”, “Discount” or “Free” in your PPC ads. Wrong, wrong, wrong.  Using these words will bring bargain and freebie hunters to your site – is this what you want, or do you want BUYERS.  You pay each time one of these tire-kicking, something-for-nothing people clicks on your link.  This costs you money, each and every time.

Emotive Language Gets Clicks

You don’t get many words to play with in a pay per click ad so make them count. You need your keyword in the heading and at least once in the other two lines – which leaves you less for your message.  Emotive words like “Imagine”, “The Right”, “How To” stir the need in people, and a sense of urgency is created with “The Fastest”, “Limited Time”, “Exclusive Offer”.

Know The System

Learn how the whole pay per click system works – get PPC training, its cheap, and the top trainer has a comprehensive step-by-step program that costs less than $40 – a bargain when you think about how much you have probably wasted on pay per click so far. 

You need to learn about adjusting the settings for maximum effect – I ask you: do you really need your ad showing in every country, 24 hours a day. No way.  This is just one example of how you could be throwing your advertising budget at the ether.

As far as I’m concerned, there are no short-cuts here.  Get PPC training (but only from someone who has demonstrated success), before wasting another cent.

Best Trainer

I have no doubt whatsoever that the best PPC trainer in the world today is James Schramko. No doubt.  If you are serious about learning just about everything there is to know about maximizing your PPC efforts in order to get great conversions, then I suggest you take a good, hard look at his DoubleDigitCTR training package. It may cost less than $40, but for my mind, its priceless.

Pause, Take Stock

Whoever you decide upon for your PPC training - take action now.  First stop, Pause any campaigns you have running now if their clicks are not converting to sales. Start saving money today. Don't delete them though, they will be a good measure of the how much better your new, intelligent campaigns are.